Color is labeled flo-red, its on the orange side of red. Lights are red and inlaid in resin, so the back is smooth. Can sit horizontal or vertical. Toys are NOT included, only there for scale. Pic 1-regular back light, no display lights on. Pic 2-display lights on. Pic 3-color reference to true red and orange. Pic 4-uv light & Pic 5-scale(only shelf included in sale). Battery operated LED lights. Multiple light mode controls. Batteries included. Measures 13.5x9.5x1.5 inches (outside dimensions), the space/ledge width for items is just under 1 inch. All sales final, happy do to custom orders with custom colors.